IPG Mediabrands

IPG Mediabrands verwelkomt vijf nieuwe rekruten en versterkt zo haar Social Service Business Unit, die voortaan 12 mensen telt.
Vooreerst is er Gert Baudoncq, die de agency vervoegt als Managing Director IPG Mediabrands Social (ex-Head of Social and Strategy, JUSt. Agency) en dus aan het roer komt van deze gloednieuwe structuur, die voor de groep zowel de activiteiten van Social Strategy, als die van Content en Paid Social verenigt.

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Initiative and the National Lottery won 3 awards during the last AMMA Awards ceremony 2017. We won the Gold award in the category ‘Best use of Performance Marketing’ for the launch of the new EuroMillions and the BRONZE award in the same category for Scooore! thanks to a dynamic SEA and moment marketing strategy. Last but not least,

The advertising and media industry needs to tackle the big issues it faces as a unified team – while leaving egos at the door, says global CEO of IPG Mediabrands Henry Tajer. New York-based Tajer, who was speaking to AdNews while over in Sydney, said it’s about time media agencies unite and address hot topics

Today, Microsoft has selected bGenius – part of IPG Mediabrands – in its continued expansion of their Online Partner program – a select group of top performing Microsoft partners. This makes bGenius the first technology company in the Netherlands to enter into such a collaboration at this level. bGenius allows online marketers to setup and manage their campaigns with greater ease in Bing and other digital marketing platforms.
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It is not everyday that you can date a real astronaut. So I had to admit that I was a tiny bit nervous to spend some time with my very personal astronaut crush Jessica Meir (please, don’t tell my wife :-).)
For a boy like me, who was kicked out of astronaut school for not seeing colours very well, Jessica is rather imposing. The rebellious curls, the easy smile, the sparkling eyes – make you forget for a moment that you’re dealing with a diehard astronaut. Jessica Meir can outsmart, outrun, outwit, outfly and outsurvive me. One-handed. While applying lipstick. So much for mansplaining.
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Une histoire d’automatisation

March 13, 2017 | Share this article

A South by Southwest, année après année, l’enthousiasme demeure pour le progrès exponentiel, pour la révolution technologique permanente qui laisse entrevoir des opportunités sans précédent. Les mots clés de cette édition sont robots, intelligence artificielle, bots, l’automatisation… mais aussi l’Ethique et l’Humain. L’enthousiasme demeure mais il s’accompagne d’une réflexion plus profonde : Comment s’assurer que la technologie soit bénéfique à l’humanité sur le long terme ? Que seront les protocoles de collaboration entre l’humain et la machine ? Quel est le rôle du législateur face à des défis tels que les voitures autonomes ou l’intelligence artificielle ?
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Gary Vaynerchuk: Fail. Forget. Forward.

March 13, 2017 | Share this article

Meeting Gary Vaynerchuk is always a rollercoaster. The guy thinks, speaks and curses faster than Billy The Kid could shoot. The wine-mogul, founder of Wine Library and Wine Library TV, and current CEO of VaynderMedia is speeding through #SxSW as a young,horny and very happy dog.
From a keynote in his lightning fast #askgaryvee style, through a more thorough interview in the #comcastsxsw media lounge and some quick talks in the hallway and conversations on our Twitter duelling area the following:

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