Initiative and the National Lottery won 3 awards during the last AMMA Awards ceremony 2017.
We won the Gold award in the category ‘Best use of Performance Marketing’ for the launch of the new EuroMillions and the BRONZE award in the same category for Scooore! thanks to a dynamic SEA and moment marketing strategy.
Last but not least, the New EuroMillions campaign received a second award in the category ‘Best use of Social & Content’.
We warmly thank the National Lottery for its trust.
Congratulations to the whole team
Pas de hasard dans le bonheur !
Geluk is geen toeval !