How to Market More Effectively in a Mobile-First World
MDEX study measures brands’ presence and performance
Imagine you’re a marketer for a chain of retail stores, and rather than opening your doors and welcoming customers with a friendly smile, your staff removes store signage, blocks the doors, ignores customers, clutters the aisles, hides products and leaves the cash registers unguarded.
You’d have some pretty unhappy customers, and you would relinquish any chance for sales. Not to mention that you would be wasting a ton of media money driving people to visit your store in the first place.
While that’s a horrifying analogy for marketers, it’s indicative of the experiences many brands inflict upon their mobile customers. And with the majority of website traffic now coming from mobile devices—indeed up to three-quarters for many brands—this opportunity cost is huge.
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